MR. HSIEH – The News Room

This past weekend an idea came up, and we just had to do this mini shoot/shot. Whenever you see bank robberies, high speed car chases, or anything news-worthy and caught on camera, its always interesting to see what they are wearing. A tee that I designed previously was actually worn by a bank robber, and his whole heist was on surveillance tape! It’s crazy that there are people out there committing crimes with these logos on their clothes. So, to showcase our Mr. Hsieh ski masks, we wanted to set up a scene where wearing our stuff was a criminal faux pas.

Shooting inside a convenience store was a pain in the ass. The lighting was terrible, and there was no good way to control all the sources of light. The store was overly cluttered, and it was difficult to get that clean and staged look I was trying to go for.

To top that off we were racing against the clock, and customers kept trying to come in. Most of those customers were initially shocked when they walked in, thinking that they had just stepped into a real robbery. We did have signs posted at the front door, but it just goes to show that no one really reads these days.

I think that next time if we had better lighting and more prep time, we could do a better job. Check out our ski masks and balaclavas here. Enjoy!

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